Okay, rarely do I use my blog to promote a product - however I feel very strongly about the social responsibility shown by Tyson Chicken this past week.
For those of you who watch "Extreme Makeover: Home Edition" on ABC, I'm sure you know exactly what I am talking about (Episode 176 - "King Family"). For those of you who don't, I'll recap quickly.
This season, the show has been redoing homes for "heroes", that term being applied in many different ways. I've seen shows with soldiers returning from overseas, one that featured a family who lost the father and oldest son (the son died trying to save the father from drowning - after saving his youngest sister) and various other "heroes".
This week's hero was a family who runs a daycare for needy families. They live below the poverty line, because they give so much back to the families they serve. They keep the children until late at night if necessary and feed the kids lunch (and dinner and breakfast), not to mention running a clothes closet for the families.
Early in the episode Tyson Chicken announced that they were giving the family free food for a year AND giving the daycare free food for a year. That alone impressed me, especially in these economic times. At the end of the show, however, came the kicker - Ty (the host) announced that not only was Tyson doing that - but they were ALSO giving EVERY FAMILY who had children at the daycare free food FOR A YEAR.
We are talking about 15-20 families, from what I could roughly count.
Now, I know that this was a business decision - and very likely came out of a marketing budget. But I tell you what, I'm much more likely to pay $.50-$1.00 more for Tyson chicken (over the other brand), because they did this - no commercial would have ever convinced me to do that.
So, when you're standing in the frozen food aisle or in the meat section and trying to decide what to purchase, I encourage you to buy Tyson's products. I've decided to only purchase Tyson's for the months of February-July, six months of loyalty (and likely more), even if it costs me a bit.
To begin with - yes, the chicken served during Thinking Day - all Tyson's!
~Lone Butterfly )i(